Do you know how many potential sales slipped through the cracks last year? A staggering 50% to 98%, depending on the industry. The culprit behind these lost opportunities? In most cases—shipping costs.
Research done just this year revealed that 49% of online shoppers abandoned their carts due to high shipping costs, and 19% did it because the delivery would be too slow.
Among other reasons for leaving their goodies behind, people listed:
- Being forced to create an account
- The checkout process taking too long
- The shipping costs being calculated too far into the process
But the overwhelming majority said shipping was either too expensive or not fast enough.
So, how can you avoid losing sales to disappointed customers? Optimise your e-commerce shipping! Here are 3 strategies to turn cart abandonment into conversions.
Offer free shipping
Viewed by many as the new standard, free shipping has three main benefits:
- Increased sales and retention
- Improved customer loyalty
- The potential to boost order value
Last year, 68% of global consumers said they were “more likely to buy a product online when offered free delivery.”
But the delivery fee should never come out of your profit margins—you should integrate the delivery fee into your product prices. This strategic move will allow you to give free shipping while safeguarding your profitability, creating a win-win scenario for you and delighted customers.
Optimise product packaging
Carriers often use dimensional weight (DIM weight) to determine shipping costs. DIM weight calculates shipping charges based on the package’s dimensions instead of its actual weight.
To optimise shipping costs and reduce the DIM weight, choose packaging that closely matches your product’s size. It will also decrease the risk of damage during shipping, reducing the need for replacements and refunds.
By investing in optimised packaging practices, you trim shipping costs and enhance your overall shipping efficiency and customer satisfaction.
Use shipping software to reduce your shipping costs
Shipping software is one of the best ways to streamline shipping processes and offer your shoppers cheap shipping. Here’s what you’ll get by opting for shipping software:
- Effective delivery network
- Rate comparison from multiple carriers
- Competitive pricing and increased resilience
Use shipping software to reduce costs by improving rate selection, reducing errors, and enhancing customer experience.
Swotzy allows you to get the cheapest, fastest, or most sustainable delivery options in one place. You can compare and use different carriers and postal services without signing contracts, integrating, or complicating your operations.
Streamline shipping processes, reduce shipping costs, and enhance customer experience by choosing Swotzy. Don’t take our word for it—create an account and see for yourself.
