Shipping Strategies
Shipping Strategies
Nova Post
Nova Post in focus: how the carrier is being used by Baltic e-commerce sellers
Last Updated
June 25, 2023
6 minutes
Written By
Alise Birzniece
In the past 12 months, more than 21,000 shipments to 63 destination countries have moved through Nova Post on the Swotzy platform. Sent by 404 e-commerce businesses, with monthly active volume growing from around 100 in mid-2025 to 140-150 in early 2026. That is enough activity to look past brand impressions and see how the carrier is actually being used: which routes work, which do not, and how it compares to the options Baltic sellers already rely on.
Nova Post's growing presence in the Baltics
Over the past few years, Nova Post has been steadily expanding across Europe, including Latvia, Lithuania, and Estonia. While most e-commerce businesses in the Baltics are already familiar with traditional postal operators and major international couriers, Nova Post has been growing its footprint with a stronger focus on cross-border logistics and regional delivery connectivity across Europe.
Nova Post is part of the Nova group ecosystem, one of the largest private logistics operators in Ukraine. The company became widely recognised for building a large-scale delivery network focused on accessibility, branch infrastructure, and cross-border services. Today it offers a mix of courier, branch, and parcel locker delivery, with a self-reported footprint of more than 57,000 parcel lockers and pickup points across its markets.
For Baltic e-commerce businesses, Nova Post represents a newer type of carrier entering the market. 404 business customers have already shipped via Nova Post on the Swotzy platform over the past 12 months, with monthly active senders steadily climbing from around 100 in mid-2025 to 140-150 through early 2026.
Adoption patterns on Swotzy
For many e-commerce businesses, relying on just one carrier is no longer enough. Different destinations, customer expectations, and delivery needs often require different shipping solutions. More merchants are combining multiple carriers depending on where the parcel is going, delivery speed, pricing, reliability, and overall delivery experience.
On the integration side, Nova Post provides API access and business accounts, with Cash on Delivery available in selected markets.
Germany, the United Kingdom, Poland, the Netherlands, and France currently rank among Nova Post's most active international delivery markets through Swotzy. Germany alone accounts for more than one-third of all Nova Post shipments, followed by the United Kingdom (~8%), Lithuania (~6%) and Estonia (~6%).
Germany: the largest route
One route accounts for a disproportionate share of the data: Latvia to Germany. Germany alone makes up more than one-third of all Nova Post shipments created through Swotzy.
On the Latvia to Germany corridor, average transit times: Nova Post ~5.15 days, FedEx ~4.78 days, UPS ~4.46 days.
For 5-10 kg shipments on the same route, average shipping costs through Swotzy: Nova Post ~EUR 12.50, FedEx ~EUR 35.80, UPS ~EUR 89.37.
For shipments in this weight range, Nova Post arrived within roughly half a day of premium express carriers at a significantly lower price. Sellers prioritising next-day delivery or guaranteed express SLAs will likely still favour the premium carriers; for heavier, less time-critical shipments, the cost difference becomes the deciding factor.
Where Nova Post fits in the carrier landscape
Most carriers are relatively easy to categorise: premium express, standard courier, postal operator, parcel locker specialist.
Based on Swotzy data, Nova Post sits between these categories: faster than slower postal alternatives, slower than premium express; cheaper than premium express, generally more expensive than basic postal; concentrated usage on larger and heavier parcels; international route coverage that has been expanding.
That profile suits merchants prioritising cost over ultra-fast delivery. Merchants who require next-day guarantees or strict SLA-backed express service will likely still rely on premium carriers.
Parcelshop coverage outside the Baltics
Outside the Baltics, Nova Post integrates a substantial parcelshop network. Across 17 countries, around 170,000 active parcelshops are available through Swotzy, with the largest networks including: United Kingdom ~39,500, Poland ~37,300, Spain ~33,800, Germany ~18,700, Italy ~17,000.
For merchants offering out-of-home delivery in Western and Southern Europe, this level of single-carrier coverage is relatively unusual. Density per city or region, not country totals, is what ultimately determines the customer experience, so sellers will want to check coverage against their actual destination patterns.
Observed usage patterns
The data does not show Nova Post replacing other carriers. Instead, e-commerce businesses shipping through Swotzy tend to use it as a strategic second carrier alongside existing options, a cost-efficient route to Western European destinations, a solution for larger and heavier parcels, and a middle ground between postal and premium express delivery.
Whether this pattern is the right one depends on each seller's destination mix, weight profile, and delivery-speed requirements.
Summary
Nova Post's first full year on the Swotzy platform shows a carrier still establishing itself in the Baltics, with usage so far concentrated around cross-border parcels, larger order sizes, and out-of-home delivery in Western Europe. It is neither the cheapest postal option nor the fastest express service; it occupies the middle of that spectrum.
For Baltic merchants evaluating their carrier mix, the most useful comparison is a route- and weight-specific one. Nova Post performs differently across segments, and the data above is intended to help sellers identify where it is, and is not, a competitive option for their own shipments.
Over the past 12 months, Nova Post handled more than 21,000 shipments on the Swotzy platform across 63 destination countries, making it one of the platform's faster-adopted new carrier integrations of the past year.
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