Customer Stories
Lighting and interior design
Luminesy: Worldwide Delivery as a Unique Selling Point
Discover how Luminesy transformed worldwide delivery into a key competitive advantage, reaching tasteful light fixture lovers across the globe.
Luminesy is a premium online lighting retailer founded in 2019. Born from frustration with limited options in the lighting market, Luminesy has grown from an Etsy store to an industry leader, shipping designer lighting fixtures to 50+ countries worldwide.
Industry
Lighting and interior design
💛 With Swotzy since
February, 2024
When founder Reinis Gustavs Butka was building and furnishing his own home, he found himself wandering through lighting showrooms, disappointed by what he saw. Despite countless options, nothing felt right.
“I realized that despite there being many strong players in the lighting and furnishing market, none appealed to me. The offering was very similar, and the physical shopping process was extremely time-consuming.” — Reinis Gustavs Butka, CEO of Luminesy
That frustration sparked an idea that didn't leave his mind: What if I could do it?Encouraged by friends and family, Reinis founded Luminesy in 2019. In less than 5 years, the company transformed from a small Etsy store into an industry leader in online lighting retail, shipping premium fixtures to more than 50 countries worldwide.
“Most of our revenue comes from export sales. Our main ones are the USA, Singapore, Australia, United Arab Emirates, England, and Germany.”
Two strengths set Luminesy apart: a user-friendly website that makes browsing a pleasure, and worldwide delivery that reaches customers other European brands won't ship to.
Great design deserves great delivery
Luminesy focuses on selling premium design lighting and other high-value interior items. Plus, 70% of their customers are private buyers decorating their properties, and 30% are B2B clients, like architects and designers.
Premium shipping services are indispensable when handling high-value items and dealing with high-end buyers. It shows a brand’s dedication to quality and reliability, making every delivery a special event.
And Swotzy helps the brand build trust and satisfaction with each delivery.
Swotzy gives more time to focus on what matters
Before joining Swotzy, Luminesy’s team was juggling 45 different carriers, manually entering customer addresses, and spending hours comparing delivery options. It was time that could’ve been spent on building stronger relationships with their customers.
Now, everything flows effortlessly. Since all sales happen through Luminesy’s Shopify store, connecting it to Swotzy took just a few clicks. No more manual data entry. No more endless carrier searches. Just one simple, automated process that saves time and keeps deliveries on track.
“We find the Swotzy platform a super useful solution for reducing our shipping costs and also fulfilling customer purchases much faster. All we have to do is pick the best shipping rate offered to a specific destination.”
Luminesy doubled its revenue without adding a single new hire. Thanks to Swotzy, shipping runs smoothly, freeing the team to focus on innovation and exceptional customer experiences.
Key takeaways
Luminesy turned a personal frustration with lighting options into a thriving international e-commerce brand.
The brand ships premium lighting to over 50 countries, serving both private and B2B clients.
Reliable, high-value shipping builds trust and supports their premium brand image.
Swotzy’s Shopify integration automates orders and simplifies carrier selection.
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