Some fashion brands chase trends. Garden Mood creates them, blending timeless elegance with a love for nature that resonates with women across Europe and beyond.
Garden Mood is a Lithuania-based online clothing brand offering stylish, high-quality garments and accessories for women who
love the garden and life beyond it.
Locally sewn with care, each piece is designed to combine fashion with function, featuring thoughtful details like pockets,
durable fabrics, and versatile cuts that make them just as at home in the city as they are tending the garden.
Meda, the founder of A Garden Mood, is an Agronomist with a passion for fashion. She holds a Master's degree in Agronomy and
has also trained professionally in sewing. Her academic background has provided her with a practical understanding of how
to improve comfort for daily gardening tasks. This knowledge, combined with her love for art and fashion, inspired her to
create her first clothing collection.
While Meda designed and sewed her initial collection herself, it’s now the company's second season, and currently all
Garden Mood items are made by local sewers. It allows Meda to focus on building the brand and driving the business forward.
"From the very beginning, I've noticed that potential buyers positively respond to me showcasing my collections, so I have naturally become the face of Garden Mood. I love being an influencer for my own brand, but I'm even happier that Garden Mood has already gained a solid base of brand ambassadors, bringing more awareness to the brand." / Meda Mačiuitytė, founder of Garden Mood.
There is a trending joke that Millennials are skipping the mid-life crisis and jumping straight into gardening. The rise of
younger generations choosing gardening as their go-to hobby is indeed on the rise worldwide and is becoming a fashion
statement too.
"My customer base can be divided into two main segments: women aged 24-40 who have taken up gardening as a hobby and want to look chic while tending to their small outdoor spaces. The other group consists of professional landscapers, for whom my clothing provides practical value and helps them look more professional when meeting clients."
These stylish and functional garments cater to both groups, blending fashion with practicality. By meeting the needs of hobbyists and professionals alike, Garden Mood offers a versatile collection that improves the gardening experience for everyone. As more people embrace gardening as a fashionable and fulfilling activity, Garden Mood is perfectly positioned to grow and thrive with this trend.
Currently, Garden Mood mainly serves the local Lithuanian market, as all touchpoints with potential clients are in Lithuanian. However, after just a brief conversation with the company's founder, Meda, it is clear – she means business.
"I'm happy that the brand has been well received in my home country, and now I feel ready to grow it Internationally. The first step is very practical: translating all our existing channels into English and further developing our presence on the Etsy marketplace."
Meda's approach to shipping is equally practical and goal-oriented:
“I discovered the Swotzy precisely when I was struggling with my shipping partners. It didn't take much persuasion to try Swotzy's platform. I was delighted to avoid back-and-forth emails with multiple carriers to negotiate prices and sign contracts. With Swotzy, I simply registered and enjoyed much lower shipping rates. It was a no-brainer for me.”
Looking ahead, Swotzy will be instrumental in helping Garden Mood enter new markets and reach customers around the globe. By taking care of International shipment management, Garden Mood can confidently expand its reach, ensuring that International customers receive their orders promptly and affordably.
With the shipping infrastructure already in place, Garden Mood can focus entirely on creating stylish, functional garden wear while Swotzy handles the complexities of global logistics.
Garden Mood is a Lithuania-based online clothing brand offering stylish, high-quality garments and accessories for women who
love the garden and life beyond it.
Locally sewn with care, each piece is designed to combine fashion with function, featuring thoughtful details like pockets,
durable fabrics, and versatile cuts that make them just as at home in the city as they are tending the garden.
Meda, the founder of A Garden Mood, is an Agronomist with a passion for fashion. She holds a Master's degree in Agronomy and
has also trained professionally in sewing. Her academic background has provided her with a practical understanding of how
to improve comfort for daily gardening tasks. This knowledge, combined with her love for art and fashion, inspired her to
create her first clothing collection.
While Meda designed and sewed her initial collection herself, it’s now the company's second season, and currently all
Garden Mood items are made by local sewers. It allows Meda to focus on building the brand and driving the business forward.
"From the very beginning, I've noticed that potential buyers positively respond to me showcasing my collections, so I have naturally become the face of Garden Mood. I love being an influencer for my own brand, but I'm even happier that Garden Mood has already gained a solid base of brand ambassadors, bringing more awareness to the brand." / Meda Mačiuitytė, founder of Garden Mood.
There is a trending joke that Millennials are skipping the mid-life crisis and jumping straight into gardening. The rise of
younger generations choosing gardening as their go-to hobby is indeed on the rise worldwide and is becoming a fashion
statement too.
"My customer base can be divided into two main segments: women aged 24-40 who have taken up gardening as a hobby and want to look chic while tending to their small outdoor spaces. The other group consists of professional landscapers, for whom my clothing provides practical value and helps them look more professional when meeting clients."
These stylish and functional garments cater to both groups, blending fashion with practicality. By meeting the needs of hobbyists and professionals alike, Garden Mood offers a versatile collection that improves the gardening experience for everyone. As more people embrace gardening as a fashionable and fulfilling activity, Garden Mood is perfectly positioned to grow and thrive with this trend.
Currently, Garden Mood mainly serves the local Lithuanian market, as all touchpoints with potential clients are in Lithuanian. However, after just a brief conversation with the company's founder, Meda, it is clear – she means business.
"I'm happy that the brand has been well received in my home country, and now I feel ready to grow it Internationally. The first step is very practical: translating all our existing channels into English and further developing our presence on the Etsy marketplace."
Meda's approach to shipping is equally practical and goal-oriented:
“I discovered the Swotzy precisely when I was struggling with my shipping partners. It didn't take much persuasion to try Swotzy's platform. I was delighted to avoid back-and-forth emails with multiple carriers to negotiate prices and sign contracts. With Swotzy, I simply registered and enjoyed much lower shipping rates. It was a no-brainer for me.”
Looking ahead, Swotzy will be instrumental in helping Garden Mood enter new markets and reach customers around the globe. By taking care of International shipment management, Garden Mood can confidently expand its reach, ensuring that International customers receive their orders promptly and affordably.
With the shipping infrastructure already in place, Garden Mood can focus entirely on creating stylish, functional garden wear while Swotzy handles the complexities of global logistics.
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